GROW YOUR BUSINESS
WITH DIGITAL MARKETING
I advise on where to play for impact.
I build digital strategies.
I bring customer journeys to life.
I'm currently open for advisor roles.
MEET PIA
I'm a senior digital strategist with experience in marketing and communication on both strategic and executional level from the agency-side and companies such as Red Bull, McDonald’s and Novozymes.
I have founded my company that delivers digital marketing services – from strategy to tactical execution.
I help customers grow – typically by bridging business priorities with digital customer experiences, streamlining marketing efforts or by strengthening the brand experience across channels.
I’m always in it to win and I commit myself 100% to what I do. I want to be a close sparring partner to my customers, so we can move your business forward together and show impact that matters.
SERVICES
All projects start with some solid groundwork:
Whether you have a concrete challenge to be solved, a must win battle to be reached or an untapped market potential to be explored, my approach always starts with you; your current situation and what you want to achieve. In this way, I can help develop a solution that makes a difference to you and your customers.
I specialize in digital marketing and my strategic focus is to uncover opportunities in the market, create the right foundation for growth and direct the marketing activities, so they deliver on the overall strategy of your company.
Here's an overview of what I do.
STRATEGY
A strategy based on a thorough understanding of business objectives, the market, customer needs and the competitive landscape will create real value – internally and externally.
This is why the strategy is developed in close collaboration with you and your team. With a structured framework I will guide us through all aspects – from targets and tactics to the actual activation. In the process all recommendations will be powered by data and insights.
Types of strategy frameworks:
- Digital plays (awareness, lead gen, account-based marketing)
- Go-to-market & launches
- Branding & positioning
PROCESS
Do you want to scale your marketing team, improve ways of working and show the impact of your work?
With an understanding of your current set-up and ambitions, I build processes and marketing plans that help you and your team to deliver efficiently (both in- and outside of the team).
My focus is also to bring out value of your work, so it can be measured and shows impact across the company.
Workshops and trainings:
- KANBAN board and agile ways of working
- Building a marketing plan with clear priorities – on both strategic and tactical level
- Setting team targets
TOOLBOX
As an integrated part of the strategic framework or as a stand-alone project, I work with a digital toolbox of services that can be applied at all stages of your digital journey.
From outlining the scope and KPIs of your campaign to defining and creating the right engagement funnel. I focus on choosing the right content formats and channel mix to execute your campaign digitally and ensure ongoing tracking and performance optimization and reporting on impact and learnings.
Digital capabilities:
- Mapping of personalized customer journeys and engagement funnels
- Campaign plans (paid, earned, owned)
- Content marketing planning
- Tracking and performance frameworks
- Digital training and upskilling on tools and formats
Are you looking to ramp up the digital presence of your company, launch a product or upskill your marketing organization? Then hit me up!